Wackernagel, Mathis, Man—Influence On Nature Our Ecological Footprint
Box 4.1: Will Efficiency Gains Save Resources?
Many economists and environmentalists believe that advances in technological efficiency are a potential panacea for the sustainability crisis. This follows from Buckminster Fuller’s reasoning of “doing more with less: and contains the hidden assumption that efficiency gains automatically lead to resource savings and reduced consumption. For example, industrialist Stefan Schmidheiny lauds the 50 percent energy efficiency gains by the chemical industry in recent decades, forgetting that chemical production had doubled in the same period.