“One Microwave is no Longer Enough for Many Consumers.”
Quirk’s Marketing Research Review
December 1998

Page 56

American consumers are declaring that one microwave is not enough, according to Decision Analyst, Inc., an Arlington, Texas, marketing research firm. In the American Appliance Survey of 6,431 households, Decision Analyst discovered that one out of every 10 consumers has purchased a second, and in some cases, a third microwave oven.