“ ’90s-style Dining In: Grocer does the Cooking.”
USA TODAY
March 9, 1998

Page 4D

Supermarkets have gone “from being a purveyor of pantry goods to a purveyor of meals,” says Dave Litwak of Supermarket Business. Americans are buying.

Between 1986 and 1996, service deli sales jumped 126% to $21.1 billion, according to Supermarket Business studies. From October 1996 to October 1997 alone, sales of refrigerated entrees jumped 34% according to market research firm Information Resources Inc. None of this comes cheap. Precooked green beans pre-tossed in a pre-made balsamic vinaigrette can cost 10 to 15 times more than the same amount of raw beans.